Are Online Consumer Reviews Credible? A Predictive Model based on Deep Learning

As the importance of online consumer reviews has grown, the concerns about their credibility being damaged by the presence of fake reviews have also grown. Extant literature reveals the importance of online reviews for consumers. Yet, there is a lack of research in the literature that considers consumer perception while developing a predictive model for the credibility of online reviews. This research aims to fill this gap by combining two different streams in the literature namely human-driven and data-driven approaches. To do so, we use two datasets with different labelling approaches to develop a predictive model, the first one is labelled based on the Yelp filtering algorithm and the second one is labelled based on the crowd’s perception towards credibility. Results from our predictive model reveal that it can predict credibility with a performance of 82% AUC, using reviews’ attributes namely, length, subjectivity, readability, extremity, external and internal consistency

What Makes a Review Credible? Heuristic and Systematic Factors for the Credibility of Online Reviews

In the digital transformation era, online reviews have become an important source of information for decisions about purchases. Research shows that online reviews influence users’ behaviors and product sales. However, questions remain about how and why users assess the credibility of online reviews for different products/services on different websites. Using semi-structured interviews as a way of understanding how users assess the credibility of online reviews, we propose a comprehensive credibility analysis model for online reviews. The proposed model extends a model we previously proposed; and uses the Heuristic Systematic Model (HSM) as a theoretical lens, which helps us to understand different features that impact the credibility of online reviews. Our findings reveal several factors which impact the credibility of online reviews that have not been identified in the previous literature

A Deep Reinforcement Learning based Algorithm for Time and Cost Optimized Scaling of Serverless Applications

Serverless computing has gained a strong traction in the cloud computing community in recent years. Among the many benefits of this novel computing model, the rapid auto-scaling capability of user applications takes prominence. However, the offer of adhoc scaling of user deployments at function level introduces many complications to serverless systems. The added delay and failures in function request executions caused by the time consumed for dynamically creating new resources to suit function workloads, known as the cold-start delay, is one such very prevalent shortcoming. Maintaining idle resource pools to alleviate this issue often results in wasted resources from the cloud provider perspective. Existing solutions to address this limitation mostly focus on predicting and understanding function load levels in order to proactively create required resources. Although these solutions improve function performance, the lack of understanding on the overall system characteristics in making these scaling decisions often leads to the sub-optimal usage of system resources. Further, the multi-tenant nature of serverless systems requires a scalable solution adaptable for multiple co-existing applications, a limitation seen in most current solutions. In this paper, we introduce a novel multi-agent Deep Reinforcement Learning based intelligent solution for both horizontal and vertical scaling of function resources, based on a comprehensive understanding on both function and system requirements. Our solution elevates function performance reducing cold starts, while also offering the flexibility for optimizing resource maintenance cost to the service providers. Experiments conducted considering varying workload scenarios show improvements of up to 23% and 34% in terms of application latency and request failures, while also saving up to 45% in infrastructure cost for the service providers.Comment: 15 pages, 22 figure

A Twitter narrative of the COVID-19 pandemic in Australia

Social media platforms contain abundant data that can provide comprehensive knowledge of historical and real-time events. During crisis events, the use of social media peaks, as people discuss what they have seen, heard, or felt. Previous studies confirm the usefulness of such socially generated discussions for the public, first responders, and decision-makers to gain a better understanding of events as they unfold at the ground level. This study performs an extensive analysis of COVID-19-related Twitter discussions generated in Australia between January 2020, and October 2022. We explore the Australian Twitterverse by employing state-of-the-art approaches from both supervised and unsupervised domains to perform network analysis, topic modeling, sentiment analysis, and causality analysis. As the presented results provide a comprehensive understanding of the Australian Twitterverse during the COVID-19 pandemic, this study aims to explore the discussion dynamics to aid the development of future automated information systems for epidemic/pandemic management.Comment: Accepted to ISCRAM 202